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🎯 Google Ads & PPC

Be First When
Customers Are
Ready to Buy

Google Ads puts your business at the top of search results at the exact moment someone is actively searching for your service. We build and manage call-focused campaigns that turn ad spend into booked jobs — with transparent ROAS tracking every month.

4.2×
Average campaign ROAS
$68
Avg. cost per qualified lead
+287%
Avg. call volume increase
Live Campaign Performance ● Running
Calls Generated (30 days)
+287%
Cost Per Qualified Call
$68 CAD
Return on Ad Spend
4.2×
Quality Score (avg)
8.4 / 10
Wasted Spend Eliminated
-42%
What's Included

PPC Management That
Pays for Itself

We don't just run ads — we build performance systems. Every element of your campaign is engineered to minimise wasted spend and maximise qualified calls.

🔍
Keyword Strategy
In-depth research targeting buyer-intent phrases ("emergency HVAC repair Toronto") while systematically excluding irrelevant traffic through negative keyword management.
✍️
Ad Copy & A/B Testing
Compelling, industry-specific ad copy that speaks directly to your customer's urgency. We test multiple variations continuously to improve click-through and quality scores.
📞
Call Tracking & Recording
Every phone call is tracked to the keyword that triggered it. We review call recordings to identify conversion patterns and continuously improve lead quality.
🎯
Landing Page Alignment
Custom landing pages matched to each campaign and ad group — dramatically improving Quality Score, reducing cost-per-click, and increasing conversion rates.
🔄
Remarketing Campaigns
Recapture the 97% of visitors who don't convert on their first visit with targeted display and search remarketing campaigns that stay top-of-mind across the web.
📈
Transparent Reporting
Monthly reports showing calls, cost-per-lead, ROAS, and quality metrics. You'll always know exactly what you spent, what you got, and what we're doing next.
PPC Results

Ad Spend That
Returns Revenue

❄️ HVAC · GTA
4.1×
Return on ad spend (6-month avg)
Precision Heating & Air
$8,000/mo spend → $33,000 in job value
"We track every call back to the keyword. Our cost-per-booking dropped 44% in the first 3 months."
🏗️ Roofing · North York
3.8×
Average ROAS across 6 months
SkyShield Roofing
Emergency keywords drove 71% of calls
"Our busy season now starts 6 weeks earlier because of the Google Ads volume."
🦷 Dental · Mississauga
$92
Average cost per new patient booking
Northgate Family Dental
LTV of $4,200/patient = 45× ROI
"At $92 per new patient with a $4,000+ lifetime value, this is the best investment we make."
Why Most Campaigns Fail

The Difference Between
Clicks and Calls

Most Google Ads agencies optimise for clicks and impressions. We optimise for qualified phone calls and form submissions — the only metrics that actually grow your business.

  • Call-First Bidding: We use phone call conversion actions as the primary optimisation signal — not clicks or page views.
  • Negative Keyword Rigour: We add 200+ negative keywords in the first 30 days to stop wasting money on irrelevant searches.
  • Quality Score Optimisation: A higher Quality Score means lower CPCs. We methodically improve relevance between keywords, ads, and landing pages.
  • Dayparting & Geo-Targeting: Ads run harder when your phones are staffed and softer at 3am — ensuring budget goes to calls you can actually answer.
  • Competitor Intelligence: We monitor what your top competitors are bidding on and adjust strategy to capture traffic they're leaving on the table.
FactorTypical AgencyNovaclickia
Primary KPIClicks & CTRPhone calls & bookings
Call Tracking✗ Often missing✓ Always included
Negative Keywords50–100 max200+ in month 1
Landing Pages✗ Send to homepage✓ Custom per campaign
ReportingImpressions, reachCalls, CPL, ROAS
Contracts12-month lock-in✓ Month-to-month
How We Launch Your Campaigns
From zero to optimised in under 2 weeks
01
Audit & Research
Competitor analysis, keyword research, and call tracking setup. We map your full keyword universe before spending a dollar.
02
Build & Launch
Campaign structure, ad copy, landing pages, and bid strategy — launched with proper conversion tracking from day one.
03
Optimise (Weeks 2–8)
Daily monitoring, negative keyword additions, bid adjustments, and A/B testing to drive down CPL and up call quality.
04
Scale & Report
Once ROAS is proven, we scale budget into winning keywords and expand to new service areas and seasonal campaigns.
FAQ

Google Ads Questions,
Answered Honestly

How much should I spend on Google Ads?
For most local service businesses in the GTA, a minimum of $2,000–$3,000/month in ad spend is needed to generate enough call volume to optimise campaigns effectively. Our management fee is separate. We'll recommend a specific budget after reviewing your industry, service area, and competition.
How quickly will I see results from Google Ads?
Ads can start generating calls within 24–48 hours of launch. However, the first 4–6 weeks are an optimisation period — we use early data to refine targeting and improve efficiency. Most clients see their CPL drop 20–40% between months 1 and 3.
Do I own my Google Ads account?
Yes, always. We work in your own Google Ads account, which remains yours. If you ever leave, you keep everything — all campaign history, keywords, and data. We'll never hold your account hostage.
What's included in your management fee?
Campaign strategy, setup, daily monitoring, A/B testing, negative keyword management, call tracking setup, landing page recommendations, and monthly reporting. Ad spend is billed separately and goes directly to Google.
Free Marketing Audit
Let's Find Your Biggest Growth Opportunity

We'll analyse your current digital presence, identify what your top competitors are doing better, and send you a prioritised action plan — free, within 24 hours.

  • Full Google Maps & SEO ranking snapshot
  • Top 3 competitor ad & SEO intelligence
  • Website conversion score & speed check
  • 5 prioritised improvements, ranked by ROI
  • Delivered within 24 hours
  • Zero sales pressure. Cancel any time.
Google Partner
Meta Business Partner
BBB Accredited
No Long-Term Contracts
Claim Your Free Audit
Results in 24 hours · No commitment required
🔒 100% confidential. We never share your data.