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📣 Social Media Advertising

Reach Local Customers
Where They
Spend Their Time

Canadians spend over 2 hours per day on social media. Facebook and Instagram let us target your ideal customers by location, age, homeownership status, and interests — reaching the right people before they're even searching for you.

3.4×
Average campaign ROAS
+310%
Avg. lead volume increase
$0.04
Average cost per reach
Meta Campaign Stats ● Active
Audience Reached (30 days)
48,200
Lead Form Completions
+310%
Cost Per Lead
$34 CAD
Retargeting CVR
6.8%
Return on Ad Spend
3.4×
What's Included

Social Ads That Drive
Local Business Growth

🎯
Hyper-Local Audience Targeting
We build custom audiences by postal code, homeownership status, income level, and life events (new homeowner, recent mover) to reach exactly the right people in your service area.
🔄
Retargeting Campaigns
Re-engage the 97% of website visitors who didn't convert with targeted follow-up ads across Facebook and Instagram — keeping your brand top-of-mind through the decision cycle.
🎨
Creative Strategy & Production
Ad copy, static creative briefs, carousel formats, and video storyboards. We create or direct all creative assets to ensure high-quality, on-brand visuals that stop the scroll.
📅
Seasonal & Promotional Campaigns
Spring HVAC tune-ups, back-to-school tutoring, winter emergency plumbing — we build and manage seasonal campaigns that capitalise on demand spikes when your customers need you most.
📲
Lead Form & Messenger Campaigns
Meta's native lead forms and Messenger campaigns reduce friction dramatically — customers can request a quote or book a call without ever leaving Facebook or Instagram.
📊
Monthly Performance Reports
Clear reporting on reach, leads, cost-per-lead, and campaign ROAS. We tie social ad results directly to calls and bookings — not just impressions and engagement.
Social Ad Results

Real Campaigns,
Real Local Leads

✨ Med Spa · Vaughan
+310%
Consultation bookings from Instagram & Facebook
Luminary Aesthetics
Instagram DMs averaging 80/month from ads
"We get DMs every single day from local clients who saw our Instagram ads. It transformed our clinic."
🏠 Renovation · Mississauga
$34
Average cost per qualified renovation inquiry
Meridian Design-Build
Homeowner retargeting drove 62% of leads
"Facebook retargeting is remarkably effective — people see our work and reach out within days."
📚 Tutoring · Toronto
+260%
Trial lesson sign-ups from back-to-school campaign
BrightPath Learning Centre
Lead form ads, $28 avg CPL
"The Meta lead form campaign was our highest-volume enrolment period ever. Worth every dollar."
How We Launch Social Campaigns
Strategy-first, creative-led, data-optimised
01
Audience Research
Define your ideal customer profile and build precise Meta audience segments based on location, demographics, and interests.
02
Creative & Copy
Develop scroll-stopping ad creatives and compelling copy that speaks directly to your local audience's motivations and concerns.
03
Launch & Test
Run A/B tests across audiences, creatives, and formats to quickly identify the highest-performing combinations.
04
Optimise & Scale
Shift budget to winners, build lookalike audiences from your best customers, and layer in retargeting for maximum impact.
FAQ

Social Ads Questions,
Answered Honestly

Should I use Google Ads or social media ads?
They serve different purposes. Google Ads captures people who are actively searching (high purchase intent). Social ads create demand and reach people before they're searching. For most local businesses, we recommend Google Ads first, then layering in social retargeting and awareness campaigns once your core funnel is profitable.
What budget do I need for social advertising?
We typically recommend a minimum of $1,500/month in ad spend for social campaigns to generate meaningful data. Our management fee is separate. For retargeting-only campaigns (your website visitors), even $500–800/month can be very effective.
Do you create the ad images and videos?
We provide creative strategy, ad copy, and detailed briefs for all static and video assets. For clients on our Growth and Scale plans, we can produce static creatives directly. For video, we provide storyboards and scripts — you provide the footage, and we edit it for ads.
Free Marketing Audit
Let's Find Your Biggest Growth Opportunity

We'll analyse your current digital presence, identify what your top competitors are doing better, and send you a prioritised action plan — free, within 24 hours.

  • Full Google Maps & SEO ranking snapshot
  • Top 3 competitor ad & SEO intelligence
  • Website conversion score & speed check
  • 5 prioritised improvements, ranked by ROI
  • Delivered within 24 hours
  • Zero sales pressure. Cancel any time.
Google Partner
Meta Business Partner
BBB Accredited
No Long-Term Contracts
Claim Your Free Audit
Results in 24 hours · No commitment required
🔒 100% confidential. We never share your data.