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❄️ HVAC & Heating

Fill Your HVAC Schedule With Qualified Calls

When a furnace fails at -25°C, homeowners call the first HVAC company that shows up on Google. Novaclickia puts your business at the top — with Local SEO, call-optimised Google Ads, and a reputation that dominates the GTA map pack.

287%
Inbound call increase
#1
Maps ranking in 6 months
$68
Avg. cost per qualified call
HVAC & Heating Marketing Tactics Proven
Emergency keyword targetingCall tracking & recordingSeasonal bid managementHeat pump rebate contentMap Pack dominanceReview automationService area pages
Recommended Monthly Budget
$5,000 – $15,000 CAD/month
The Challenge

Why HVAC Businesses Struggle Online

Most HVAC companies rely on referrals and word-of-mouth — which is great until the season changes or a competitor starts advertising aggressively. Meanwhile, 78% of emergency HVAC searches happen on mobile and result in a call within minutes. If you're not showing up in the top 3 Google Map results, those calls are going to your competitors. The window for emergency searches is tiny — you have seconds to capture the lead or lose it forever.

Our Approach

Why Novaclickia
for HVAC & Heating?

  • Emergency keyword mastery: We target 'furnace repair Toronto tonight,' 'AC not working Mississauga,' and 200+ high-intent emergency and installation phrases.
  • Seasonal campaign management: We increase ad spend ahead of winter and summer peaks, and reduce it in the shoulder season to stretch your budget.
  • Heat pump & rebate content: Canada Greener Homes Grant content and heat pump upgrade landing pages capture the growing electrification market.
  • Call tracking & lead scoring: Every call is recorded and scored for quality — so we know which keywords bring real jobs, not just tire-kickers.
  • Review generation automation: Post-job SMS sequences that turn satisfied customers into Google reviews — the #1 ranking factor for local HVAC.
HVAC & Heating Results

Real Results from
Real HVAC & Heating Businesses

❄️ HVAC · Brampton, ON
+287%
Phone call volume in 90 days
Precision Heating & Air
Google Ads + Local SEO
"We went from 4–5 calls a day to 15–18. Hired two more techs within 6 months."
🔥 Heating · Mississauga, ON
#1
Google Maps ranking for 'furnace repair Mississauga'
ClimateComfort HVAC
Was ranking #8 before Novaclickia
"Our busiest winter ever. We had to turn work away — a great problem to have."
❄️ Heat Pumps · Oakville, ON
4.1×
Return on Google Ads spend
GreenHeat Solutions
Heat pump install campaign
"The Canada Greener Homes content Novaclickia built drives enormous interest from homeowners."
Our HVAC & Heating Marketing Process
A proven system built specifically for your industry
01
Free Audit
We audit your current presence, identify competitors outranking you, and map your biggest growth opportunities.
02
Industry Strategy
Custom 90-day roadmap built around your specific service area, competitive landscape, and budget.
03
Launch Campaigns
Full campaign launch with call tracking, conversion attribution, and industry-specific landing pages.
04
Scale & Report
Monthly transparent reporting on calls, leads, and ROI — with continuous optimisation to grow your results.
FAQ

HVAC & Heating Marketing
Questions Answered

How competitive is HVAC on Google in Toronto?
Very competitive — especially for emergency terms like 'furnace repair Toronto.' Major players like Enercare and Reliance dominate paid search. However, the Map Pack (Google Maps top 3) is highly achievable for geographic-specific searches, and that's where we focus first. It typically takes 4–6 months to reach top 3 for your core service areas.
Should I run ads year-round or just in peak seasons?
We recommend always-on campaigns for emergency/repair keywords (these convert year-round) and ramping seasonal budgets significantly 4–6 weeks before winter and summer peaks. Turning ads off entirely in shoulder months means losing ground to competitors who keep spending.
Can you help with heat pump marketing?
Yes, and this is a significant opportunity right now. With federal and provincial rebates available, there is huge consumer interest in heat pump upgrades. We create content that explains rebate eligibility, cost comparisons, and long-term savings — then capture those high-intent searches with dedicated landing pages.
What's a realistic cost per booked HVAC job from digital marketing?
From Google Ads, qualified inbound calls typically cost $60–120 CAD in well-managed campaigns. With a skilled CSR converting at 60–70% and average job values of $300–$15,000+, the ROI is substantial for most HVAC operators.
Free Marketing Audit
Let's Find Your Biggest Growth Opportunity

We'll analyse your current digital presence, identify what your top competitors are doing better, and send you a prioritised action plan — free, within 24 hours.

  • Full Google Maps & SEO ranking snapshot
  • Top 3 competitor ad & SEO intelligence
  • Website conversion score & speed check
  • 5 prioritised improvements, ranked by ROI
  • Delivered within 24 hours
  • Zero sales pressure. Cancel any time.
Google Partner
Meta Business Partner
BBB Accredited
No Long-Term Contracts
Claim Your Free Audit
Results in 24 hours · No commitment required
🔒 100% confidential. We never share your data.